Learn the complete Google Discover optimization checklist to increase your website’s visibility, drive traffic, and get featured in Google Discover feeds.
What is Google Discover?
Google Discover is a personalized content feed that shows users articles, videos, and other content based on their interests and search behavior. Unlike Google Search, it doesn’t rely on keywords but focuses on user engagement, relevance, and content freshness.
Benefits of Google Discover optimization:
Increases organic traffic
Reaches audiences without active searching
Boosts engagement and brand awareness
Check our guide on understanding Google Discover.
1. Publish High-Quality, Evergreen Content
Google Discover favors content that is:
Informative and well-researched
Visually appealing with images or videos
Relevant to your niche and audience
Evergreen or trending topics
Learn more about creating Discover-friendly content.
2. Optimize Headlines and Meta Descriptions
Headlines and meta descriptions should be:
Clear and compelling
Under 60 characters for titles
Under 160 characters for meta descriptions
Focused on user intent and curiosity
See our headline optimization tips for Google Discover.
3. Use High-Quality, Engaging Images
Images are critical for Google Discover:
Use high-resolution images (at least 1200×628 px)
Include images in Open Graph and structured data
Avoid stock images; original visuals perform better
Check our image optimization guide for Discover.
4. Implement Structured Data
Structured data helps Google understand your content:
Use Article schema for news, blog, or tutorials
Include publisher, author, datePublished, and image fields
Ensure AMP compatibility for faster load times
Learn more about structured data for Google Discover.
5. Improve Core Web Vitals and Mobile Performance
Google Discover prioritizes fast, mobile-friendly websites:
Optimize page speed and loading times
Ensure mobile responsiveness
Fix CLS, LCP, and FID issues
See our technical optimization checklist for Google Discover.
6. Focus on E-A-T (Expertise, Authority, Trustworthiness)
Content that demonstrates E-A-T is more likely to be featured:
Show author expertise with bios and credentials
Cite authoritative sources
Maintain a secure, trustworthy website (HTTPS)
Learn more about E-A-T optimization for Discover.
7. Publish Regularly and Track Performance
Consistency is key:
Post content regularly to stay relevant
Monitor Discover traffic in Google Search Console
Analyze clicks, impressions, and CTR to refine your strategy
Check our Google Discover performance tracking guide.
8. Avoid Common Google Discover Mistakes
Using low-quality or clickbait content
Ignoring mobile and speed optimization
Failing to use images or structured data
Not updating content regularly
See our guide on Google Discover mistakes to avoid.
Conclusion
Optimizing for Google Discover requires a combination of high-quality content, images, structured data, mobile performance, and E-A-T. By following this Google Discover optimization checklist, you can increase visibility, traffic, and engagement from one of Google’s most powerful content platforms.
Start optimizing your website today and get your content discovered faster!
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