Selling handmade products online is a great way to turn your creativity into a business. Whether you craft jewelry, home decor, or personalized gifts, choosing the right marketplace can help you reach a wider audience and boost sales. Here’s a list of the best online platforms to sell handmade products.
1. Etsy
Etsy is the most popular online marketplace for handmade, vintage, and craft supplies. It has millions of active buyers and offers a user-friendly interface for sellers.
Why Choose Etsy?
Large customer base interested in handmade items
Easy setup with customizable shop features
Affordable listing fees ($0.20 per item) and transaction fees
2. Amazon Handmade
Amazon Handmade is a section of Amazon dedicated to artisans and crafters. It provides access to Amazon’s vast customer base while maintaining a focus on unique, handcrafted items.
Why Choose Amazon Handmade?
Global reach with millions of potential buyers
No listing fees (only a 15% referral fee on sales)
Trusted and secure payment processing
3. eBay
eBay isn’t just for second-hand goods—it’s also a great place to sell handmade items. With flexible pricing and auction options, sellers can set their own prices or allow buyers to bid.
Why Choose eBay?
Ability to reach international customers
Auction-style selling for unique products
Low listing fees and customizable store options
4. Shopify
Shopify allows you to create your own online store, giving you full control over branding, pricing, and customer interactions. While it requires more effort to drive traffic, it’s a great long-term option for serious sellers.
Why Choose Shopify?
No competition from other sellers on your store
Customizable design and branding
Monthly subscription plans with no listing fees
5. Facebook Marketplace
Facebook Marketplace is a free, social-media-driven platform where you can list handmade products locally or for shipping. You can also join Facebook groups for handmade goods to reach niche buyers.
Why Choose Facebook Marketplace?
No listing or transaction fees
Direct communication with buyers
Easy promotion through Facebook Ads and groups
6. Zibbet
Zibbet is a multi-channel platform that syncs your handmade product listings across different marketplaces, including Etsy, eBay, and Facebook.
Why Choose Zibbet?
Manage multiple sales channels in one place
No listing fees (monthly subscription instead)
Customizable online store options
7. Folksy
If you’re based in the UK, Folksy is a great platform for selling handmade goods. It specializes in British-made crafts and supports small artisans.
Why Choose Folksy?
Focused on handmade and independent makers
Affordable fees with no hidden costs
Great for UK-based sellers looking for a niche audience
8. ArtFire
ArtFire is another alternative to Etsy, offering a marketplace for handmade goods, vintage items, and craft supplies.
Why Choose ArtFire?
Lower competition than Etsy
Monthly subscription instead of per-item listing fees
Customizable shop features
9. Madeit
For Australian crafters, Madeit is a great platform that focuses solely on handmade products from local artisans.
Why Choose Madeit?
Exclusively for Australian handmade sellers
Affordable fees and subscription plans
Supportive seller community
10. Bonanza
Bonanza is a growing marketplace that allows handmade sellers to list products with minimal fees. It also integrates with Google Shopping for better visibility.
Why Choose Bonanza?
Low seller fees compared to major marketplaces
Integrates with Etsy, eBay, and Amazon for easy cross-selling
Customizable storefront with marketing tools
Final Thoughts
Choosing the right online marketplace depends on your target audience, budget, and selling preferences. Whether you go with Etsy’s massive customer base, Amazon’s trusted brand, or Shopify’s independent store model, each platform has unique benefits. Start small, test different marketplaces, and grow your handmade business online!
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